Event targeting for New York City’s premier electric race ePrix. Position Genpact and Envision Virgin Racing (a Formula E team) as a leader in digital transformation by enhancing performance with richer data. Demonstrate how Genpact can help clients become next-generation businesses.

Mobile coverage and retargeting for the ePrix race. Geofenced 70+ enterprise companies in the market with a comprehensive audience optimization stack based on each company’s primary industry. Reported on top B2B industry performance, top enterprise and prospective client locations.

Blue Bite executed an audience geofencing and device retargeting campaign in New York to support Genpact and Envision Virgin Racing around the city’s premier electric race, ePrix. The activation combined mobile coverage around the race environment with hyperlocal geofencing across 70+ enterprise companies in the market, helping reach C-suite executives, corporate management, marketing decision makers, and other high-value B2B audiences. Each enterprise location was supported by an audience optimization stack aligned to the company’s primary industry, allowing campaign delivery to be refined by business category and prospective client relevance. Captured device IDs were used for retargeting, extending the message beyond the event moment and reinforcing Genpact’s positioning as a digital transformation leader. Reporting included top-performing B2B industries, enterprise locations, and prospective client locations, giving Genpact, Envision Virgin Racing, and Billups a clear view of which business audiences and environments generated the strongest engagement.