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Disneyland x PMX NY
Determine consumer perception of Disneyland in Los Angeles via a brand lift study.
Industry
Events and Entertainment
Solutions
1 Click Survey
Markets
Los Angeles, CA
60%
Higher Performance than the industry average for the Entertainment and Theme park vertical
1-Click
Survey question
General Market
Parent with children
Brand Lift Study
To determine consumer perception of Disneyland in Los Angeles
Campaign Overview
Client
Disneyland
Industry
Events and Entertainment
Campaign Goal
Determine consumer perception of Disneyland in Los Angeles via a brand lift study. Geofencing of downtown Los Angeles hot spots for amplified awareness.
Locations
Los Angeles, CA
Duration
28
Days
Solutions Used
Brand Lift Study; Hyperlocal Geofencing of Point of Interest; Device Retargeting Exposed Mobile Ad IDs (MAIDs)
The Story
01
Challenge
Determine consumer perception of Disneyland in Los Angeles via a brand lift study. Geofencing of downtown Los Angeles hot spots for amplified awareness.
02
Solution
A 1-click survey question was created as part of the brand lift study to measure consumer perception of Disneyland. The exposed group was delivered a Disneyland ad in downtown Los Angeles; control group did not receive a mobile ad but was from the Los Angeles DMA.
03
Execution
Blue Bite activated hyperlocal geofencing around downtown Los Angeles hotspots to reach parents with children and build an exposed audience for the study. Exposed users received Disneyland mobile ads and a one-click survey question, while a comparable control group did not receive the ad. Survey responses were then compared to measure incremental lift in consumer perception.
The Result
60%
Higher Performance than the industry average for the Entertainment and Theme park vertical
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