Dedham Savings Bank aimed to measure in-branch visitation across its Boston-area locations driven by exposure to the campaign’s advertising. The objective was to understand how effectively mobile amplification around key geofenced areas translated into real-world bank visits and to use those insights to evaluate overall campaign performance.

Blue Bite deployed its Footfall Attribution solution to quantify the impact of first-party ads within the paid media campaign. The resulting analysis delivered actionable insights, including incremental lift, attributed branch visits, daypart performance, time-to-visit trends, and repeat visitation rates—providing a clear view into how digital exposure influenced physical foot traffic.

Blue Bite activated a 90-day mobile campaign using audience geofencing to reach consumers near targeted Boston-area locations. Exposed devices were retargeted with campaign creative, while visitation was measured through privacy-safe location signals and compared against a control group to determine attributed visits, repeat visitation, and incremental footfall lift.