Coca-Cola x Lamar
Coca-Cola decided to test the relationship between OOH and mobile by creating a one week cohesive campaign surrounding Sloss Fest, an annual festival held in Birmingham, AL.
Industry
Food and Drink
Solutions
Points of Interest Geofencing
Markets
Birmingham, AL
132%
Higher Performance than Industry Average for the "Grocery & Food Retailers" vertical
Sloss Fest
Annual festival held in Birmingham, AL
Hyperlocal Geofencing
of Piggly Wiggly Grocery Stores
OOH & Mobile
Media Mix
Campaign Overview
Client
Coca-Cola
Industry
Food and Drink
Campaign Goal
Increase awareness of Coca-Cola's promotion at Piggly Wiggly grocery stores.
Locations
Birmingham, AL
Duration
7
Days
Solutions Used
Hyperlocal Geofencing
The Story
01
Challenge
Increase awareness of Coca-cola's promotion at Piggly Wiggly grocery stores.
02
Solution
Coca-Cola decided to test the relationship between OOH and mobile by creating a one week cohesive campaign surrounding Sloss Fest, an annual festival held in Birmingham, AL. Coca-Cola used Lamar billboards and other points of interest to deliver secondary promotional messages to consumers.
03
Execution
Blue Bite activated hyperlocal mobile geofencing around Piggly Wiggly grocery stores and Sloss Fest in Birmingham. Consumers entering the targeted areas received promotional Coca-Cola ads designed to reinforce the surrounding OOH campaign, extend reach across mobile, and drive awareness of the in-store offer.
The Result
132%
Higher Performance than Industry Average for the "Grocery & Food Retailers" vertical
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