Geofence COACH Pop-Up Stores in major markets, as well as Wild Poster locations to provide additional awareness to COACH’s new line. Gauge Visitation lift at COACH locations using Store Walk-In Measurement.

Over XXX+* store walk-ins provided incremental visitation lift at seven COACH stores. High-performing CTR resulted in an increase of people discovering the new line of products.

Blue Bite executed a 4-week hyperlocal geofencing and Footfall Attribution campaign across East Coast and West Coast markets to build awareness for COACH’s new product line and measure store visitation impact. COACH pop-up stores in major markets and Wild Poster locations were geofenced to capture relevant real-world exposure and extend the campaign message into mobile. Footfall measurement was then used to evaluate visitation lift across seven COACH store locations, helping quantify hundreds of walk-ins from exposed consumers. Reporting connected media exposure, mobile engagement, CTR performance, and physical store visitation, giving COACH a clear view of how hyperlocal geofencing helped drive product discovery and incremental retail traffic.