Shadowfenced 3 Mobile Billboard units on custom routes to amplify the OOH messaging. Shadowfence Retargeting increased the ad frequency for the people who were initially exposed to a Shadowfenced ad. Geofenced target zip codes for additional saturation coverage.

42% higher click-through rates (CTR) in the campaign with the addition of Shadowfencing. Demonstrated true 1:1 ad messaging between OOH + Mobile. Captured 1st party data of people in proximity to the Mobile Billboard.

Blue Bite activated Shadowfencing alongside three Budweiser mobile billboards traveling custom routes throughout Philadelphia. Consumers near the moving units received real-time mobile ads, while exposed audiences were retargeted to increase frequency and reinforce the OOH message. Additional ZIP-code geofencing expanded coverage in priority areas, and first-party audience data was captured from devices observed near the billboards.