To amplify OOH/POI (Lowe’s, Home Depot & Walmart locations) awareness and exposure

Geofence OOH locations along with Lowe’s, Home Depot & Walmart locations within these three markets

Blue Bite executed a Points of Interest Geofencing campaign across three markets to amplify Bayer’s OOH and retail-location awareness among seasonal home improvement audiences. OOH locations were geofenced alongside Lowe’s, Home Depot, and Walmart locations to reach consumers in relevant home improvement and mass retail environments, extending Bayer’s campaign message into mobile when purchase intent and category relevance were highest. Mobile media reinforced the OOH and POI exposure, helping Bayer stay visible as consumers moved through key shopping destinations. Reporting included top 10 location-specific performance, clicks per location per day, relative performance, impressions and CTR by ad size, impressions and CTR by ad copy, budget breakdown, industry vertical performance, and eCPC, giving Bayer and OMG a clear view of which markets, locations, and creative elements drove the strongest engagement.