Promoting a dry January, with brand awareness for Athletic Brewing Company's non-alcoholic beer.

Geofencing Points of Interest including restaurants, grocery stores, and supercenters in the target markets. Hyperlocal geofencing the digital bulletin units for amplification of the OOH message. Provided a real-time digital landing page for immediate consumer engagement in proximity of the OOH.

Blue Bite activated hyperlocal geofencing around restaurants, grocery stores, supercenters, and nearby digital billboard placements across the target markets. Adults aged 21 and older entering these areas received Athletic Brewing mobile ads, reinforcing the surrounding OOH message and building awareness for the brand’s non-alcoholic beer during Dry January.