Amplify OOH awareness and message exposure

Working with multiple digital creative teams, agency ad-served, DFA tags separated by market, scheduled mid-campaign copy swaps

Blue Bite executed a hyperlocal OOH geofencing campaign across New York, Los Angeles, and Chicago to amplify AT&T’s OOH awareness and message exposure among heavy streamers and non-AT&T customers. The campaign used geofenced media coverage around relevant OOH placements to extend exposure into mobile, with Spanish and English ad copy targeted by market and geolocation to improve local relevance. Blue Bite coordinated with multiple digital creative teams and supported agency ad-serving through CM360 tags separated by market, enabling cleaner tracking and more granular performance analysis. Mid-campaign copy swaps were scheduled to refresh messaging and evaluate performance across creative variations. Reporting included impressions, CTR by ad size and ad copy, budget breakdowns, and CTR comparison against industry benchmarks for the campaign duration, giving AT&T and Hearts & Science a clear view of how localized mobile reinforcement enhanced OOH message delivery across priority markets.