Applying Store Walk-In Attribution to measure In-Store visitation to AT&T Retailers from consumers exposed to campaign messaging. Retail locations were spread across 25 cities in the market. Utilize Geofences surrounding Street Furniture to amplify messaging.

XX,000*+ Store Walk-ins to over 125 AT&T retailers. Demonstrated in-store visitation lift from exposure to out-of-home. Reported on Walk-Ins originating from General versus Hispanic market.

Blue Bite executed a 4-week Footfall Attribution campaign across East Coast markets to measure in-store visitation to AT&T retailers from consumers exposed to campaign messaging. Retail locations across 25 cities were mapped for measurement, with geofences applied around surrounding street furniture to amplify AT&T’s OOH message through mobile reinforcement. Blue Bite captured exposed devices and used store visitation measurement to evaluate visitation to more than 125 AT&T retail locations, resulting in XX,000+ store walk-ins and demonstrating in-store visitation lift from OOH exposure. Reporting also separated walk-ins originating from general market and Hispanic market audiences, giving AT&T and Hearts & Science a clearer view of how localized messaging, street furniture coverage, and audience segmentation contributed to retail traffic.