Drive CMA Festival attendees to AB InBev’s two experiential activation tents and increase on-premise sales at key Nashville accounts during the four-day festival.

Build awareness, buzz, and sustained brand presence by combining high-impact digital out-of-home (OOH) with mobile geofencing around high-traffic festival points of interest, keeping the brands top of mind throughout the event.

AB InBev leveraged Lamar’s Digital OOH network to run dynamic, countdown-based creative leading up to festival events, driving anticipation and real-time relevance. In parallel, Blue Bite’s mobile platform was used to geofence strategic points of interest and deliver targeted messaging that guided consumers to the two activation tents during CMA Festival. To extend the experience beyond the event footprint, Smilebooth streamed live photos from the activations, which were shared via text, print, social, and displayed on Lamar’s Digital OOH billboards—allowing the brands to sustain engagement even after attendees left the party.