Geofencing of the JP Morgan Conference in San Francisco to promote brand awareness.

Hyperlocal geofencing of the conference event. Device retargeting to reach the exposed conference attendees with follow-up ads to increase the messaging frequency. Capturing of Mobile Advertising IDs (MAIDs) of the exposed users for post-campaign retargeting efforts.

Blue Bite activated hyperlocal geofencing around the JP Morgan Healthcare Conference in San Francisco to reach attendees during the four-day event. Mobile Advertising IDs from exposed devices were captured and used for follow-up retargeting, extending AbCellera’s messaging beyond the conference and increasing brand frequency among a high-value industry audience.