Future of the Out of Home Advertising

How OOH advertising went digital to bring more value to brands and consumers.

November 17, 2021

OOH Advertising is no longer limited to static billboards on the side of highways. A variety of digital aspects are being incorporated, including geofencing and programmatic, that have enabled the industry to shift from an impression-based medium to an engagement-based medium.

Ian Dallimore, Vice President of Digital Growth & GM of Programmatic at Lamar Advertising Company, and Mikhail Damiani, Founder & Managing Director at Blue Bite, discuss how.

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