In this episode, we talk with Brittany Carbone, the owner of CBD brand Tonic, about traceability and sustainability.
August 4, 2021
The CBD industry is growing rapidly, and brands bear the responsibility to provide verified and transparent product information to consumers. CBD brand Tonic created a seed-to-sale tracking system, and uses a dynamic digital experience to provide this information directly to consumers through product authentication and an array of additional, engaging content.
Tonic Founder & CEO Brittany Carbone tells us about this process, and we also explore Tonic's roots as a female-founded, family-owned brand that sources product materials from their own hemp farm.
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