How Blue Bite empowers brands to easily meet Circular Economy Action Plan regulations.
May 17, 2022
Nearly seven years after the adoption of the first Circular Economy Action Plan in the European Union, the international organization has proposed new initiatives for fashion brands to adhere to.
But what does that mean for fashion brands? And how can fashion brands ensure they adhere to the Circular Economy Action Plan (CEAP) regulations? Here’s a look at what to expect and how brands could ensure they’re in line with regulations.
The first Circular Economy Action Plan was adopted in 2015 with the aim to achieve a circular economy and have governments, brands and consumers work together to reduce global consumption and pollution.
Over the past seven years, the organization has adopted and created new proposals to further move toward a circular economy.
The EU’s CEAP has touched on everything, including:
Part of the new regulations in the European Green Deal proposal in March 2022 — with the aim to “make sustainable products the norm in the EU, boost circular business models and empower consumers for the green transition” — includes a strategy for sustainable and circular textiles.
The CEAP has proposals that affect nearly every industry. New proposed regulations that would apply to the fashion industry in 2022 include:
Full details can be found in the EU strategy for sustainable and circular textiles.
Under the proposed Ecodesign for Sustainable Products Regulation (ESPR), products will be regulated and required to share information on:
Products will also have a “digital product passport,” where items will be “tagged, identified and linked to data relevant to their circularity and sustainability.”
This digital product passport empowers everyone in the supply chain — including manufacturers, distributors, transport services, recyclers, remanufacturers and repairers — to access information on the item and best take action to keep in the circular economy.
In turn, brands are empowered with better tracking and tracing throughout all stages of the circular product life cycle in the circular economy.
Tracking, tracing and transparency are the key to fashion brands meeting and maintaining the CEAP’s proposed requirements. But how can brands do that?
With a connected products platform and digital product IDs linked to each individual item, tracking, tracing and transparency throughout all steps of the supply chain and beyond become a reality.
Brands are empowered to be leaders in the circular economy and not just meet but go above and beyond Circular Economy Action Plan regulations.
With a Digital Product ID powered by Blue Bite, each individual item is identified, providing farmers and manufacturers, transport services, retailers, consumers and brands a way to stay connected, input and access data and learn about steps everyone can take to keep products circular.
Sustainability KPIs: Everyone in the supply chain — from manufacturers to transport services — can input and access key performance indicators, including:
Constant Use: Suppliers, manufacturers and consumers alike can all partner together to keep items in continuous use.
Easily Meet Regulations: A connect products platform and digital product IDs empowers brands to easily meet Circular Economy Action Plan regulations before it becomes a requirement.
With an accessible and easy-to-use dashboard, brands get real-time data. Companies can instantly make any updates that may be necessary as new regulations arise.
With a connected products platform like those powered by Blue Bite, fashion brands can be leaders in the circular economy and stay on top of regulations — being part of the future of sustainability.